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Journalist and writer Jeffrey Zaslow is a great example of going beyond a story.
In 2007, Zaslow learned that Carnegie Mellon University Professor Randy Pausch was about to give his last lecture. A plane ticket from $ 800 to Pittsburgh was a bit pricey, Zaslow decided to drive to the house in the suburbs of Detroit after Pittsburgh: It is 600 miles round trip. This trip took Zaslow, "The Last Lecture", which is more than 5 million copies sold to date and published in 48 languages.
"It was a good lesson," Zaslow said in a telephone interview. "If not handled, the book would not have been possible. In life, you have to go a step further."
Conference last Pausch took another traditional class spent a retired professor Pausch died, and he taught his students about what is really important in life.
Zaslow went home and wrote a story of 629 words "Moving On", life in transition column Wall Street Journal. Coincidentally, just before leaving Pittsburgh, Pausch is online editor said the newspaper wanted to do more video online, so Zaslow made a recording of the conference at home. He was in a video clip of four minutes accompanying the article was published.
"It was a perfect combination of old and new media," Zaslow said that "had an instant impact" and began to see his mailbox is filled with comments.
Some emails were the editors, the story would be a great book. Pausch and Zaslow in touch with him playing on the idea.
"First he said he was not sure," said Zaslow. But a month later, Zaslow Pausch contacted the green light.
Zaslow said Pausch was only with caution, "Better be careful."
Pausch wanted the book to their children who were 5, 2 and 1 at the time of the presentation speech, said Zaslow. Pausch and Zaslow spoke for an hour on the phone every day for 53 days, it was often flat for cycling.
. "Randy was very arrogant, Guy optimistic," said Zaslow was also very funny: In his lecture, he told his students that he had a "last minute conversion" - I had bought a Mac.
Zaslow said that some of the more religious readers not as in this example ", but Randy was a man of science, a Unitarian."
Otherwise, Zaslow said, "did not refer to religion in the book."
He said that besides religion, the only other problem that has been intentionally left the book was that Pausch had talks with Apple co-founder and CEO Steve Jobs, who as it turned out, was dying of "cancer of the pancreas.
Zaslow admits an important lesson from his co-author: "Life is short."
Zaslow said he often sent links to more than Pausch "The Last Lecture".
"Eight days before his death, said," Stop google my name -. Go hug your children "
From "The Last Lecture" has Zaslow four other books, all written deeply inspiring.

"The girls from Ames" in the friendship between 11 girls for life, was a bestseller on the New York Times His next book was "a greater obligation: My search for what really matters." Co-written by Captain Chesley "Sully" Sullenberger, U. S. Ingenious Airways pilot made an emergency landing in the Hudson River in 2009. "A story of courage and hope Gabby" in the U.S. The representative Giffords. Gabrielle and her husband, astronaut Mark Kelly, who was followed by the recent publication. The "highest duty" two "Gabby" and are detailed views of Zaslow described how people who "prepared all his life for a moment."
Zaslow has an interesting career in writing and journalism. Besides being a columnist for several newspapers, was the original replacement for Ann Landers at the Chicago Sun-Times. He won the coveted pass after applying for work as part of the column he wrote for The Wall Street Journal.
His forthcoming book is "magic room", which seems at first sight, marriage and the wedding industry. The story is told through the eyes of the bride-to-be who bought their wedding dresses, wedding Becker Fowler. The book will be released on Tuesday.
Zaslow said the book is actually the wedding dress is synonymous with "the dreams we have for our daughters." Zaslow, who has three daughters from his own experience, even the wedding dress before him.

In the book, Zaslow tells the inspiring story of nine women - not all young and all the brides for the first time - in the store showing the wedding of the fourth generation to buy a wedding dress. The book is also a clever way to see the industry of cheap wedding dresses and the adoption of changes in marriage.
As the author arrived at the wedding of Becker, as it was to explore ideas for your new book?
"I looked at Google," he said.
Zaslow is Okemos and Fowler for "haunted room" in mid-January to promote the recruitment of Schuler Books & Music Meridian Mall for a book signing and discussion on January 14 (time to be determined).
Join Zaslow is Shelley Becker, owner of Becker married, whose own history as a wife, daughter and mother is told in the book.